#REPIX PICTURES REAL ESTATE PROFESSIONAL#
Maybe they want tobe the kind of picture-perfect parent who preps healthy meals for dinner every night, or the type of switched-on professional who wakes up refreshed and ready to follow the fast-track to the C-suite. They’re thinking about who they’ll become when they live in it. Your prospect isn’t just thinking about spending $350K on 4-bedroom with a pool. Your client might be going through downsizing, upsizing, divorce, getting married, having a baby, etc.,” says Debra Beagle, co-owner and Managing Broker of Ashton Real Estate Group (which by the way, happens to be the #1 RE/MAX team in the world).įor rainmakers like Debra, it’s important for her agents to go above and beyond the role of Realtor to become professional problem-solvers for their customers. “In real estate, there’s almost always a major life event happening at the time of the home purchase.
86% of homebuyers state that listing photography is the #1 reason why they decide to view a home, yet only 35% of Realtors use a professional photography solution,” says Michael Yates, Marketing Director at Virtuance.Īccording to experts like Michael, “Using professional photography is the #1 way to get your listing to stand out from the competition and puts you in the best position to get more showings, more offers, and ultimately a higher sale price.”īut why take our word for it? Here’s a simple example of why listing photos matter. “Without a doubt, professional photography is the most critical element of your listing marketing strategy. The right real estate photograph can build excitement, anticipation and ultimately influence a buyer’s decision.
Want to convert more business without spending another penny on leads? Get the simple but highly effective sales strategies from 5 top performing teams with step-by-step detail to make them easy to implement.ġ00% of humans respond to visuals in a way that is extremely powerful.įrom Cialdini’s ‘visual salience’ theory to 3M’s study proving visuals are 43% more persuasive, sales psychology pros have been studying this stuff for decades (maybe even centuries). Why stellar photos are a must in real estate marketing
#REPIX PICTURES REAL ESTATE PRO#
And if a picture is worth 1,000 words, your real estate photography skills (or lack thereof) definitely say something about the quality of your brand.Ĭonsider this your complete guide to nailing your listing photos, even when your pro photographer unexpectedly gets the flu or goes on vacation. Selling more homes is about creating a compelling vision for future homebuyers. It’s not just about hitting the pricing sweet spot or choosing the highest-traffic listing sites. So how do you get your listings to stand out from the crowd? One quick Google search is all it takes to overwhelm a potential buyer with dozens of properties (and agents) to choose from.
You know how competitive real estate can be.
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